Electrox pushes harder into Europe
600 Group has further increased its presence in the European market through its laser marking specialist, Electrox, by opening a new showroom in Germany in conjunction with its distributor, Haberstroh.
The 40 sq m new showroom enables Haberstroh, which became the Electrox distributor for Germany after EMO 2005, to demonstrate readily the full range of Electrox laser marking machines and to undertake customer training and applications project at its own site.
“This is a significant move. The European market is a very important one for Electrox, as it is for all our businesses, and is ripe for development," said 600 Group chief executive Andrew Dick. "The opening of the new showroom, located in Knittlingen and well placed to serve the whole of the German market, is complementary to Electrox’s recent appointment of a dedicated European Business Development Manager. The company has been successful at selling its marking systems in Germany and anticipates a further, substantial increase in sales now it has the new showroom/training facility."
