Single brand with new promise

From the 1 July 1, the complete range of electric discharge and milling machines currently available under the Agie, Charmilles and Mikron brands, as well as all their related services, will be marketed with a single brand name through a unique distribution channel. Following the merger, GF AgieCharmilles will have at its disposal the world’s most widespread sales and service network, the broadest product range and the most comprehensive application know-how in the industry, it is claimed. The declared common goal of all GF AgieCharmilles employees is to generate even more success for their customers with the new brand, and GF AgieCharmilles is underpinning this objective with the introduction of anew brand promise - “Achieve more.” “In September 2007, at the specialist trade fair, EMO, in Hanover, Germany, we will showcase ourselves with a range of new, more innovative products and a new corporate image, breathing life into our brand promise 'Achieve more'” announced Jürg Krebser, CEO of GF AgieCharmilles (pictured).