Managing director Richard Kingsbury says: "We wanted uniformity in the way we are perceived by industry throughout the countries into which we sell. Geo was well known as a short form of the name George in the 1950s when our company was formed, but the abbreviation is little understood today.
"Customers and even our own staff were using a range of names for us, such as Geo Kingsbury, George Kingsbury, GK and GKMT,” he adds. “So, to ensure everyone calls us by the same name, and that we are recognised in the marketplace as a consistent brand, we are now omitting the Geo and have a new company logo to reflect the change."
The latest name and livery are now evident across all of Kingsbury's promotional materials, website and social media platforms.
