Until now, the agency agreements between Geo Kingsbury and all of its machine tool manufacturing principals covered the UK and Ireland.
New contracts have now been signed to allow the company, which will be a separate legal entity, to carry out similar activities in the Kingdom of Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Oman and Kuwait.
The machines that will be marketed have been drawn from Geo Kingsbury's three divisions: Large Prismatic Machines (LPM), Milling Turning Grinding (MTG) and Additive Manufacturing (AM).
The Dubai subsidiary is headed by regional director & general manager Neil Harrington (pictured), who has long experience working in senior management positions in the Middle East as well as in Europe and North Africa.
Says Geo Kingsbury managing director Richard Kingsbury: "We are very excited to be invited by our principals to develop machine tool sales in the Middle East, which we anticipate will significantly increase the turnover of our engineering division by the end of the decade.
"Our strategy will be to transfer to the GCC the same business model that has proved so successful for us in the UK and Ireland for more than 60 years.
"During this time, we have assembled a portfolio of agencies from the strongest group of manufacturers that we can, each a leader in its field. This enables us to provide the correct production platform, whatever the demand, across an extremely wide spectrum from the smallest medical component to the largest power generation part.
"To complement this, we have continued to recruit and train highly professional sales, applications and service engineers, allowing us to deliver manufacturing solutions that provide the lowest end-to-end cost per part coupled with the highest accuracy, reliability and repeatability. We are looking forward to bringing this same delivery to the Middle East."