Dormer close to pre-recession sales levels

Dormer believes its decision to place greater emphasis on training staff and customers on its products is leading to an upturn in the amount of tools being sold to blue chip organisations, as well as small and medium sized enterprises. Chris Herring, business development manager at Dormer Tools, said: "We have seen a significant increase in the amount of high performance tooling being sold during 2010. It is a case that we are not only selling more products, but we are selling more of the right products. "A couple of years ago we rewrote our strategy to shift more focus onto research and development and training to handle any effects of the recession. Since moving to the Advanced Manufacturing Park (AMP) we have underlined the importance of customer's application requirements and we are now starting to see the benefits. "Our research and development centre of excellence is tasked with identifying, devising and delivering new products and machining solutions. Products are only created if there is a market need. "As soon as a product is launched we provide an extensive amount of training for our national sales staff and distributors to help them identify what products to sell to what customers. "Increasing their knowledge and understanding of the machining process has enabled them to identify the optimum product for each customer's requirement. This has then lead to positive results for the client, building Dormer's reputation as an expert supplier." Dormer has its own research and development facilities and also works closely with many of the world's leading Universities and research institutes to ensure it remains at the forefront of tool design.