Aberlink changes its name

The new name is said to reflect the driving force behind the company's product design philosophy of "Innovative Metrology" and builds on its high levels of "Aberlink" brand recognition in both domestic and global markets. The Aberlink Innovative Metrology LLP name change carries over to all of the current products: coordinate measuring machines (CMMs); vision measurement systems; measurement software; retrofits and upgrades. Sales director Gavin Bailey explains: "Through their positive experience of using our products, our existing customers already associate the Aberlink brand with advanced, easy-to-use measuring machines and measurement software. Our name change to the more descriptive Aberlink Innovative Metrology LLP will enable all potential customers to instantly understand the ethos of our company and products. "For nearly fourteen years, the name Aberlink has been synonymous with innovative products and world-class service. Our prolific R&D programme will continue to develop products and services to better serve our global customer base and to help satisfy the increasing demand for our cost-effective metrology systems." The change of company structure to an LLP gives the flexibility that Aberlink will require to manage their continued growth in the future.