Autodesk University, London - Generation generative

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​For two days in July, Autodesk hosted a London-based edition of Autodesk University.It provided a push to its cloud-hosted design-to-production collaborative software, Fusion 360, which it also expanded; saw its cloud- and desktop-hosted production software offerings move closer together; and saw its ‘poster child’ generative design capability brought to bear more broadly in a production environment. Andrew Allcock was there

'The opportunity of better' - doing or making more with less. That was the headline theme for this year's event. In a world where population continues to grow and that population gets richer and wants to consume things, the challenge is to achieve this at the same time as reducing resources - people, time, materials, energy - required. As Sam Ramji, vice president, Forge (Autodesk’s cloud-based developer tools activity), said: “More is inevitable...We have to fundamentally rethink the way we make things…It is both a massive challenge and a massive opportunity.”

Doing more with less is a design-focused solution for the most part, but whereas a couple of years back generative design would have been linked strongly with additive manufacturing (AM) at the production end for metal components, Autodesk’s ( message has matured, with subtractive processes now driven by this technology.

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