New design director appointed at McLaren Automotive

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Luxury British car manufacturer McLaren Automotive has appointed a new design director.

Rob Melville (pictured) has been promoted to the role with immediate effect and takes on responsibility for further developing the company’s design strategy, philosophy and principles working with the engineering and manufacturing functions, as well as the customer insights team.

Melville joined McLaren Automotive in 2009 as senior designer, rising to chief designer in 2014.

During his time at McLaren, he has worked on the McLaren P1, the evolution of the 12C into the 650S, the 675LT, and was responsible for the Sports Series which won the ‘Best of the Best’ category in the coveted Red Dot design awards in 2016. Most recently he led the design of the 720S, the first model in the second-generation Super Series.

Says Melville: “I am thrilled to be given the title of design director for McLaren Automotive. I remember when I got the call to come and join McLaren back in 2009 and the joy I felt then is the same today. We have developed a fantastic design team and have integrated a design philosophy that I feel passionately about. I have always believed that great design tells a great story and that is what we do here at McLaren. I’m incredibly proud.”