Citizen Machinery UK picks up 20 orders at MACH 2008

Its success at MACH was described by managing director Geoff Bryant as the “best ever in 32 years of attending exhibitions”. He explained: “We took 20 orders on the stand over the week which endorses the wide acceptance of sliding-head CNC technology as offering the lowest part manufacturing cost for combined operations on bar material up to 32 mm dia.” While follow-up to lead generation is now in full swing, the level of interest and subjects for discussion on the show stand are reckoned to draw in significantly more orders than normal over the next six months. Initially orders are expected from the sub-contract sector but the level of potential projects from OEMs that were using the show to prepare investment budgets into 2009 gave confidence in longer term sales success. “Last year we set a record in the UK of 100 Citizen machines installed. After such a bumper year, 2008 started cautiously as some customers waited to way up the technology options at the show. Then the initial continuous stream of visitors to the stand almost ended up as a flood that has reflected in an order book bonanza worth more than £2 million as the week progressed,” Mr Bryant concluded.