600 Group opens China office to both better sell and buy
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The 600 Group is opening an office in Dalian, China responsible for promoting and co-ordinating the sale of 600 Group machine tools and ancillary equipment throughout the Far East market, together with the procurement of engineering goods and services from 600 Group’s partners in China.
The new operation will will be headed by Alan Wiseman (pictured) who has worked for 600 Group for the last 30 years. Since 1990, he has been general manager/director of 600 Machinery International, which is responsible for the sale of 600 Group products throughout the world where no 600 Group company exists. He has been working in China since 1986 to enhance the sale of 600 Group machine tools to Chinese engineering companies.
“In fulfilling my role within 600 Machinery International it became obvious that a full time presence was necessary and a formal representative office was the correct way to create this," explained Mr Wiseman. "Based at Dalian, I will be able to maintain a high level of contact with our Chinese partners, our customers and our suppliers. This will enable the Group to enhance the partnership arrangements already in place and to build 'face' in China and the Far East. I am looking forward to the challenge and am confident that this will be a great success for the Group as other similar enterprises have been in the past”.
600 Group chief executive Andrew Dick added: “This is a natural move for the Group. We have a history of developing our overseas markets and then establishing a local base from which to serve the customer. The Group already has companies in the USA, Canada, France, Germany, Eastern Europe, South Africa, Australia and New Zealand. The Far East market is now an important customer and supplier base for us, so it was obvious that we should establish an office there."
