The company’s strategy of covering everything from how to use the tool, optimise the machine process and make sure it runs smoothly, is all falling into place, and it can now offer customers a whole package of cutting-edge of products with service, innovation, and digitalisation at the heart.
Speaking to Machinery, Thierry Wolter, executive board member, explains the UK is a “vitally important” market for Ceratizit and as part of this commitment, it has invested in a new Sheffield-based Technical Centre (see more on page 20) that is set to open in April, helping to make it more self-sufficient.
“We need to bring innovative new products to the market and customers need innovation, but they also need to know how to use them so this centre in the UK is very important for us, as to just have good products is not sufficient,” he says.
2020 was a challenging year due to the pandemic and when Ceratizit’s fiscal year ends at the end of February, Wolter says figures will be down 20 per cent on the previous 12 months, but it is looking forward to a strong 2021.
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