Cherry’s background includes 10 years of shopfloor experience, including his apprenticeship, backed up by 29 years in sales; 25 of which were in the machine tool industry, working for leading industry names selling their high-end, high-performance machines.
He will work in conjunction with XYZ Machine Tools’ existing team of area sales managers across the UK to develop sales of the UMC-5X.
Cherry says: “My time on the shopfloor, followed by four years in cutting tool sales gave me the knowledge to make the progression to machine tool sales, where I developed into a specialist in the sales of premium, multi-axis, precision machine tools.
“The opportunity to join XYZ Machine Tools at this exciting time in its development as it too moves further into the premium sector with the UMC-5X is one that I’m relishing, and one that I see will be very successful, as the XYZ product range continues to expand.”
