Tyrolit rebrands products

Tyrolit, has completed a comprehensive rebranding of its 80,000 products sold into the UK trade and construction sectors. All products, packaging and literature carry new livery, as do point-of-sale systems. Out go all six former trade names including Classic, Secur Extra and Xpert, to be replaced by one brand name – Tyrolit – and a more logical 1-, 2- and 3-star rating system that presents a rationalised and simplified product range. In addition, colour coding has been introduced so that a user can see at a glance whether a cutting or grinding disc, for example, is intended for steel (blue), stainless steel (red), cast iron (purple), non-ferrous metals (orange) or stone (green). The overall effect is that Tyrolit abrasive discs and diamond blades, as well as their intended applications, are much easier to identify and reorder. At the same time, the manufacturer has taken the opportunity to introduce a number of new abrasive products with improved performance characteristics, in particular for dry diamond cutting. Product labelling sees a top area that varies little and includes the star rating, critical maximum speed and safety guard warning where applicable. The lower half contains all other relevant operational and safety information, including the all-important oSa logo, which signifies that the manufacturing processes that produced the abrasive products have been approved by the international Organisation for the Safety of Abrasives, and that the products are traceable back to the manufacturer.