TVS Motor Company invests £100m in Norton Motorcycles

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India's TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, is to invest another £100m in Norton Motorcycles, Britain's most iconic sporting motorcycle brand, which it acquired in April 2020.

Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.

Sudarshan Venu, joint managing director of TVS said some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4SV and 961 Commando.

He added: "A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place. This investment will be towards electrification, cutting-edge technology, world-class vehicles, manufacturing, sustainability and the future of mobility. This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain.

"The investments, spread over the next few years, will result in an exciting range of products for the global market. A brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub.”

Robert Hentschel, CEO Norton Motorcycles, said: "Norton is hugely excited by the investment announcement made by TVS Motor Company. This investment shows in no uncertain terms TVS’ dedication and ambition for the business, which we support unequivocally.

"This funding will have a huge impact on the business in terms of our product road map, electrification strategy and broader long term 10-year plan. It will also have a major impact on the local area regarding employment opportunities, with a significant number of jobs expected to be created in the next three years, both directly at Norton and indirectly through businesses involved in the production of Norton Motorcycles."

Norton Motorcycles’ new global headquarters houses state-of-the-art manufacturing capability and the company’s new global design and R&D hub.  It forms a key part of Norton’s strategic growth plan on its journey to becoming a leading player in luxury and high-performance motorcycles. The manufacturing facility has been engineered to be highly sustainable and minimise waste.

This new facility is supported by the West Midlands Growth partnership, and the UK Government, and is a shining example of Anglo-Indian cooperation. Focused on bringing a renowned British motorcycle marque back to world-class levels of global business performance, Norton Motorcycles has defined its new brand approach that prepares it for an exciting and sustainable future.