Says Ian McMurray (pictured), managing director of Precision Micro: “Following the management buyout from Meggitt earlier this year, we wanted to give the business a refreshed identity to reflect the next phase of our growth journey, and the rebrand will help us continue to pave the way as a market leader in our field with a new purpose.
“The ‘Better Today’ message reflects the vital role our components play in improving the daily lives of people around us, whether that’s someone’s life being saved in an operation to creating cleaner cities. It also reflects the commitment of the Precision Micro team from the shopfloor to senior managers — to exceed customer expectations, not waiting until tomorrow to get the job done.”
The new brand image reflects the role that the business’ technology plays in creating a better today, enabling customers to make medical devices used in life-saving operations, components used in more fuel-efficient and cleaner vehicles, and the manufacture of computer chips that facilitate modern-day communication.
Precision Micro produces more than 50 million precision metal components annually from the company’s processing facility in Birmingham. The firm’s client list includes global names across a wide range of high-tech engineering sectors.
Since 2002, the company has seen exponential growth and now has offices in Germany and the Netherlands, in addition to its UK headquarters. Three-quarters of Precision Micro’s sales now come from overseas showing its stature on the world stage.
Mid-market private equity investor LDC backed the buyout and its investment will enable Precision Micro to bolster its processing capabilities, manufacturing capacity and develop new product innovation, helping the business to maintain its market leading position.
The demand for photochemical etching in Europe is forecast to grow significantly in the medium- to long-term. Exploiting this growth, while broadening its profile in multiple industrial sectors and across various new territories means that Precision Micro’s future under its new brand is extremely exciting, the company adds.
