This perception, they say, is "an outdated view that restricts investment, finance and recruitment, to one of our economy's most vital sectors".
The champions add that manufacturing industry has undergone a transformation over the last 60 years, but the views held by young people, the general public, potential investors and customers do not reflect the reality. "We're calling on the media to help us to dispel these misconceptions, by backing Make it in Great Britain."
Launched earlier this year, the campaign will culminate in the 'Make it in Great Britain' exhibition of cutting-edge British manufacturing at the Science Museum, to coincide with the Olympic (27 July-12 Aug) and Paralympic Games (29 Aug-9 Sept).
The campaign will also feature the 'Make it in Great Britain Challenge', a national
Challengecompetition to find the most innovative British pre-market products, processes and concepts that will be featured as part of the Make it in Great Britain exhibition.
Industry champions are drawn from the sector and lend their support to the campaign. So far there are 30 industry champions. The various individuals are calling on the media to visit their companies to help dispel the commonly held manufacturing perceptions - "We are opening our doors to the UK media to come and visit our manufacturing centres to see firsthand how dynamic and innovative UK manufacturing really is."
And the group adds: "As individuals proud to be working in this sector, we know that the poor image of manufacturing affects business decisions to invest and banks' decisions to finance. On the recruitment side, we often struggle to find the talented people needed to take the industry forward. That's why we're standing together to shine a light on the industry that is worth approximately £130 billion a year and employs 2.5 million people; and that's why we've called on young talent to put forward their most innovative ideas as part of our recently launched
Challenge."
You can follow the Make it in Great Britain campaign on Twitter - @makeitingreatbritain.
Visit the Make it in Great Britain website.
Industry Champions
Alex Burns, Chief Executive Officer,
Williams Grand Prix Holdings
Andrew Sims, Director,
Cooney Marine International
Brian Stone, Body Construction Manager,
Jaguar Land Rover
Colin Smith, Director of Engineering and Technology,
Rolls-Royce
David Hewitt, Operations Director,
Lotus Cars
Dick Searle, Chief Executive,
The Packaging Federation
Emma Bridgewater, Chairman and Founder,
Emma Bridgewater
Ian McCubbin, SVP, Supply Chain, GMS,
GlaxoSmithKline
Joe Greenwell, Chairman,
Ford of Britain
John Campton, Key Accounts Manager,
Premier Group
Jonathan Short, Managing Director,
ECO Plastics
Juergen Maier, Managing Director, Industry Sector,
Siemens Industry Sector UK & Ireland
Kate Edwards, Director,
J8 Precision
Liz Forthergill, Chief Executive,
Pennine Healthcare
Mark Barclay, Senior Vice President,
Airbus in the UK
Mark Cropper, Chairman,
James Cropper plc
Michael Ankers OBE, Chief Executive,
Construction Products Association
Michael Ryan, Vice President and General Manager,
Bombardier Aerospace
Nigel Stuart, Managing Director,
Discovery Yachts
Nigel Whitehead, Group Managing Director,
BAE Systems
Paul Taylor, Chief Executive Officer,
Dynex Semiconductor
Rob Kemp, MD,
Kemp Sails
Stephen Blatchford, CEO,
Chas A Blatchford & Sons
Steve Eastham, Vice President of Operations,
Tata Global Beverages
Stephen Uden, Head of Skills & Economic Affairs,
Microsoft
Tom Crotty, Group Director,
Ineos
Trevor Mann, Senior Vice-President for manufacturing in Europe,
Nissan
Will Butler-Adams, Managing Director,
Brompton Bicycle