Jemtech appoints commercial director

Mr Coull will be responsible for the overall prosperity of the company, with particular emphasis on enhancing profitability through identifying new sales opportunities, as well as seeking growth created by investment and productivity gains. He will also have responsibility to develop internal systems, methods and communications with authority to implement changes that will deliver advantages to Jemtech, its customers, and its suppliers. Mr Coull has worked for Jemtech for seven years, working internally and externally supporting the company's team of sales and application engineers. During this time he has developed his knowledge of the metalworking fluids industry both with formal training in Switzerland and the UK, which has resulted in a sound technical and working knowledge, particularly of Blaser Swisslube products. "Since my father started Jemtech 15 years ago," says Mr Coull, "the business has been extremely successful and it's great to have the opportunity to be able to continue this success and maintain Jemtech as a family business. "Experience tells us that customers like dealing with us due to the fact that we are able to react quickly and respond with action rather than corporate red tape, and regardless how we grow the business we will always endeavour to maintain this flexibility."