Says Jens Thing, managing director of Haas Automation Europe: “This was a fantastic event for Haas. It was our biggest trade show investment to date and it yielded far greater than expected returns.”
Managing director of Haas Automation Europe, Jens Thing
Haas Automation has been working with local official Haas Factory Outlet (HFO) Celada in Italy for a little over two years and Thing adds: “It’s still relatively early days, so the results at Milan just go to show how committed the Haas and Celada teams both are, and how well we work together. I’d like to thank everyone who contributed on our booth at EMO – we had operators and sales engineers from all over Europe, but my biggest thanks go to the Haas Automation team and the Celada team.”
General manager of Haas Automation Inc Bob Murray, who was visiting from the company’s factory in Southern California, says: “We never stop innovating and designing new machines. That’s really one of the keys to our continued success. We have a new CNC currently in development – a next-generation, more powerful control that will build on the current system and still be very familiar to Haas customers around the world.”
General manager of Haas Automation Inc Bob Murray
There are also new versions of the 5-axis machining centre in development, he reveals. “This machine has proved to be very popular in Europe, so we plan to build it in different configurations. Also, we have CNC gantry machines nearing launch and, of course, we already have available the ST-15 and ST-35 CNC tuning centres, which offer robust, big-bore capability and more powerful spindles in machines with smaller footprints. We find more and more that our customers need capable machines with generous travels but small physical dimensions.”
On the company’s growth strategy, he offers this: “We have great potential for increasing our market share, especially amongst the small to medium, privately owned machine shops. We have a large range of CNC machine tools, all of which are built in volume, which means we can supply existing and new customers with exactly the capabilities they need at the right price and with excellent back up and support from the HFO network.
“As our customers grow, we can continue to supply the reliable, productive machines they need. It doesn’t matter where a customer is based, we can support them, help them do business and, of course, make money.”
And he concludes: “These are great results at EMO 2015 in Italy. It goes to show, customers around the world all want the same things, wherever they are: high levels of service and support, and reliable products. Italian companies are very demanding and I’m happy to say, our machines and our service make sense to them.”
Haas Automation Inc enjoys a 50% market share in its home country of the USA and makes its prices highly visible, posting all figures for machines and spares online, allowing customers to know exactly what they can expect to pay.
