The acquisition enables Fitfactory to accelerate its growth and innovation plans, with the full support and strategic resources of Setforth. Fitfactory will continue to operate under its current brand name and preserve its culture and vision.
Setforth plans to drive Fitfactory’s business forward by providing strategic guidance and investment to scale Fitfactory’s operations and expand its market reach. Fitfactory’s customers will benefit from enhanced service and product offerings.
Fitfactory is headquartered in Stockton-on-Tees, and is a leading provider of modular MRP, ERP and MES software solutions to high-value manufacturing and engineering clients.
Its products enable digital transformation within the sectors it serves, empowering over 300 businesses and 400 factories across the globe to optimise operations and drive efficiency.
Fitfactory's existing management team, led by CEO Jason Pritchard, will continue to lead the business and build upon the strong foundation established by founders Tom Dawes and Tony Guo. This continuity will ensure a seamless transition.
"This acquisition marks a significant milestone for Fitfactory," said Jason Pritchard, CEO of Fitfactory. "In joining forces with Setforth, we are poised to take our company to new heights. Setforth's deep strategic knowledge and support will enable us to accelerate our growth plans, expand our product offerings, and deliver even greater value to our customers."
As part of the acquisition, Fitfactory Technology will continue its operations under its current brand name, maintaining its commitment to providing cutting-edge software solutions to its clients. The existing management team will continue to lead the business, ensuring a seamless transition and preserving the company's unique culture and vision.
"We are thrilled to welcome Fitfactory Technology to the Setforth family," said Adrienne Gormley, CEO at Setforth. "Fitfactory has consistently demonstrated exceptional innovation and strong growth, with an impressive and loyal customer base. We look forward to supporting Jason and the management team as we drive the business forward together."
Both Fitfactory and Setforth are excited about the new opportunities that lie ahead. The acquisition positions Fitfactory to further strengthen its market presence, explore new avenues for growth, and deliver even greater value to its clients.
Visit https://www.fitfactory.com/ for more.
