Instead of exhibiting at the Subcon show this year a sliding-head mill-turning specialist, Qualiturn Products, decided to have a presence on the British Turned Parts Manufacturers Association stand in the adjacent MACH 2010 show.
Nick Groom, Qualiturn's managing director, commented, "We have exhibited at Subcon over the years but in that show we are only one of many suppliers, including a lot from overseas lately.
"We thought our company would stand out more in the machine tool exhibition and so it proved.
"A steady stream of visitors came to see us throughout the week and we received a good level of serious enquiries, including many from companies we did not previously know. We are now busily following up the leads and quoting for possible new contracts."
He explained that some of the interest came from manufacturers that, under different circumstances, would have been looking to buy machine tools. However, as the economy is only just emerging from recession, some companies are hedging their bets and subcontracting work for now, with a view to investing in machines later and bringing the work in-house.
(Picture: Mark Prisk (second left), Conservative MP for Hertford and Stortford, visiting the Qualiturn stand during MACH 2010. Qualiturn's managing director Nick Groom is pictured left, his father, Bernard, second from right and MTA president, Bob Hunt, far right.)