Delcam's Tribrid Modelling produces "Waffle" phone first at LG

The design is expected to be the first of a number of new models that will use the Delcam software to create the distinctive designs needed to build market share in the highly competitive and fashion-conscious mobile phone market. Tribrid Modelling is Delcam's unique, patented approach to design that adds triangle modelling to the solid and surface modelling options that are available in hybrid modelling systems. It gives the ability to add triangle files of logos, branding, textures or other 3D decorations onto the surfaces of CAD models. Staff from Delcam's Korean joint venture, Hankook Delcam, had their first contact with LG in August of last year. An initial presentation on the potential for Tribrid Modelling was followed by a longer meeting with a large group of designers from the company. Subsequently, Hankook Delcam produced a series of rapid prototype models to further demonstrate how the Delcam technology could produce sophisticated designs quickly and easily. LG decided to purchase the Delcam software in the following month, a pleasing surprise for Hankook Delcam who say most potential customers in Korea insist on a comprehensive evaluation period before making any purchasing decisions. LG's staff were particularly impressed to see how quickly the software could generate machining data for tooling once the product designs were completed. Following this initial success, Hankook Delcam is now approaching other parts of the LG organisation to investigate further opportunities to introduce its software. LG Electronics is based in the Korean capital Seoul, employs more than 80,000 people, working in over 115 operations around the world. Last year, its global sales topped US $43 billion.