Ambitious Walter unveils new campaign; new look

The so-called 1B10 quest (one billion Euros by 2010) follows hard on heels of its DIF (Double turnover In Five years) strategy that was successfully completed in 2007. Making the announcement while simultaneously unveiling Walter’s new corporate image, vice president Andreas Evertz said the new-look Walter will reinforce its status as a ‘competence leader’ with continued innovation in its already comprehensive range of Walter turning, drilling and milling tools, Walter Titex drilling and boring tooling, and Walter Prototyp threading and milling tools. The company’s new logo design is used alongside all existing brand names: Mr Evertz said the company would not repeat the mistakes that other tooling companies made in killing off well recognised brands. Gerry O’Hagan, managing director of Walter GB, explained how the company is moving forward in the UK with the Walter-Titex-Prototyp competence campaign. “As well as an integrated IT infrastructure that now enables customers to easily and quickly place a single order [at the UK headquarters in Bromsgrove] for any product across any brands, we are now also fully engrossed in a comprehensive training programme that will enable all our field sales engineers to present expert advice and solutions involving any or all of the Walter, Walter Titex and Walter Prototyp products, embracing both standard, catalogue items as well as special-purpose tooling. “In addition, full support and training has been provided, where appropriate, to our distributors. “Customers, therefore, across all industry sectors and facing every type of machining demand, can only benefit from the resulting unrivalled level of technical competence that will be freely available.”