German sales manager Markus Rettig explains that German engineers have in more recent years “aggressively” tapped into the wide range of benefits photo etching brings.

Commercial director Mick Taylor adds: “Any international company focused on the supply of precision metal components will position itself to secure business from the powerhouse of European industry, as we have done with intelligent marketing and education campaigns that have demonstrated the applicability of this metal fabrication technology.”

The result of this investment in targeted marketing and in a dedicated German sales office has been the doubling of Precision Micro’s business in Germany year-on-year since 2014. By the end of 2017 it is forecast to represent more than 40% of the company’s turnover, making it the largest geographical market it supplies.

Notable contracts include a five-year agreement with automotive giant Continental for the supply of fuel delivery flexures and supply agreements with market-leading automotive interior trim manufacturers.

In the medical sector, the company has secured new business for implantable medical devices including craniomaxillofacial implants as OEMs benefit from reduced lead-times inherent when using photo etching, and localised engineering support.