Along with the new brand appearing in print and on digital promotional materials created for the event, a scale model of the brand, which comprises a tail fin replica of a modern jet aircraft, embossed with three embracing arms, has also been created as a marketing tool.

The tail fin model was machined by fourth-year Seco technician apprentice Roberts on a Hermle C32 5-axis machining centre.

“The part was machined from a solid aluminium billet (200 by 200 by 30 mm) in a total cycle time of two hours,” she says. “As well as the Hermle 5-axis machine, other technical partner technologies used to produce the part included Siemens [NX software], CG Tech [Vericut simulation and verification software], Thame Workholding [Lang work-holding systems] and Houghton [cutting fluids].

“Roughing operations, where over 60% of the material was removed, were performed using Seco face mills and took 8 minutes to complete,” adds Roberts. “The majority of machining time was spent on finishing operations and, in particular, on scanning the curved surface of the fin using small diameter ball-nose cutters. This was quite a painstaking operation as it was important that we didn’t create any step marks on the part and that a good surface finish was realised.

“Another time-consuming operation involved the creation of the three-armed logo detail using ball-nose cutters. Overall, machining the fin was an interesting challenge and I’m pleased with the result.”

With just 12 weeks to go before the start of Inspiration through Innovation 2019, Seco’s pre-event promotions are in full swing. The tail fin model machined by Roberts is a core element of these efforts.