Survey reveals WNT (UK)'s customer service advantage

Now in its fourth year the survey conducted by the Sheffield-based cutting tool specialist highlights the company’s winning formula. The survey has again put WNT (UK)’s recognised customer service in the spotlight, highlighting it as a major advantage and a key reason for customer loyalty. “As a market driven organisation, we are always looking at how we can improve our service and by carrying out this in-depth survey, and acting on the results, we can be confident that we are delivering both product and support to a level that exceeds the expectations of our customers,” says Tony Pennington, managing director, WNT (UK). It is established practice within the company to constantly strive to improve the levels of technical back-up and logistics that it provides to customers – an ambition that is revealed in the survey results. For example, WNT’s guaranteed next day delivery by noon service is ranked 41 per cent better than its closest rival. While the response to the question of field-based technical support recorded a differential of 38 per cent in favour of WNT. It is a similar story across virtually all areas of the survey. “Our delivery performance remains our biggest differentiator in a cutting tool market that remains highly competitive. This is one of the main reasons why our customers buy from us rather than our competitors,” says Tony Pennington. “My challenge, along with the entire team here at WNT (UK), is to continue to drive up the standards to ensure that we remain the first choice for cutting tool supply for the small to medium sized businesses that we work with.”