Foreign visitors amounted to 51% of the total.
On top of the foreign visitors' ranking, there were the Germans (12% of the total), followed by Swiss, Japanese, French, Turks, Chinese, Russians, Spanish, Swedes, Austrians, Taiwanese, Czech, Koreans, Israelis and Poles.
Pre-existing high expectations given the state of the market have been largely exceeded. EMO Milan 2015 has presented products offered by 1,600 exhibitors, 12% more than in 2009, on 120,000 m2 of exhibition area, 26% more than the area covered in the previous edition. Visitor attendance was 25% higher than that of 2009 and the participation of foreign visitors has also grown.
Event commissioner-general Pier Luigi Streparava points out that these figures confirm how appealing the Italian venue has been for the world manufacturing industry.
In the show’s 12 completely fitted-out halls, the whole production spectrum has been presented, from metal forming to metal cutting machines, from robotics to automation, from tooling to auxiliary technologies, to mechatronics.
“When works began, in 2013, we assumed that we would achieve 150,000 visits from 100 countries,” says Alfredo Mariotti, director of EMO Milano 2015.
“Also according to the exhibitors' and visitors' comments we have collected, we can say that the promotion activity of EMO Milan 2015, focused on the value of Italian culture, made the stay of operators in Milan richer and more interesting.”
The presence of European (62% of the total foreign visitors) and Asian visitors (32%) was large and even wider than that of the previous edition of EMO Milan. On the other hand, the attendance of operators from the Americas decreased (4%), although the number of US visitors increased.
Besides obtaining consent from operators, EMO Milan 2015 captured the attention of the international press: 400 journalists coming from all over the world registered to follow the event.
The next edition of EMO Milano will take place in six years: from 4 to 9 October 2021.
