New Quaker website sets out to better inform

The new platform targets improving the user experience and elevates the most relevant content, based on Quaker customer preferences, allowing for easy searching and quick access to content, such as product information and case studies. The main objective is to enable visitors from all industries to learn about all company process fluid offerings and chemical management services. "Our inspiration for the re-design of the website has been our current and potential customers. We intend to be their business partners and help them decide what products best fit their individual needs," says Eliana Holguin, global marketing manager. According to Michael F. Barry, chairman, CEO and president of Quaker: "This new brand identity is not a radical change, but simply better communicates who the company is and tells a consistent story in all markets and segments around the globe."