Mills Manufacturing Technology becomes Mills CNC

Part of phase one of the exercise, which started in October last year, the rebranding is described as pivotal to the company’s continuing growth and success which last year saw it turnover in excess of £34 million on sales of over 340 new Doosan machines. “The re-branding exercise has seen us change our company name from Mills Manufacturing Technology Ltd to Mills CNC Ltd. The new name reflects much more accurately what we do and what business we are in,” said Nick Frampton, managing director. “Our new identity is vibrant, colourful and distinctive – and it reflects perfectly the progressive nature and dynamism of our company. “The palette of colours we have selected for our identity matches the colours of the Doosan machines we sell – so there is now an obvious and more defined visual relationship between Mills and Doosan,” the managing director added. The new identity has been applied throughout the company – new signage, new livery, new communication and promotional materials etc. It has also been a catalyst for new thinking and new ways of doing business. “The new-look Mills has galvanised everybody in the company. We’re looking at new and different ways to grow our business – and these new approaches and initiatives will be implemented in the weeks and months ahead,” Mr Frampton concluded.