LVD pushes Strippit brand for punch presses in global initiative

“The Strippit product brand will be strengthened within the international group as it will be applied globally to all punch press products,” said chairman, Jean-Pierre Lefebvre. Full implementation of the branding initiative will take place in phases over the course of 2007 – 2008, and will include a new website at www.lvdgroup.com, as well as a global marketing campaign. Effective immediately, the LVD corporate brand for North America is now LVD Strippit. LVD’s global branding initiative will implement a new product branding system to emphasise key product families such as LVD’s patented Easy-Form press brakes and Orion, Axel and Impuls laser cutting systems. The new branding strategy is designed to achieve a consistent brand image of LVD as a sheet metalworking machinery manufacturer and to make it easier for customers to do business with LVD worldwide while providing international growth for the brand. “By creating a strong brand focus, we will be better able to deliver our key values of a customer focused, solutions driven approach to every LVD customer worldwide,” said the chairman. “A stronger, more unified branding strategy reflects a stronger, more diversified LVD.”