Citizen breaks sales records at MACH

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Citizen Machinery UK (CMUK) left MACH 2018 exhibition on a high with 46 machine orders worth over £6.3 million directly linked to the show, of which 18 were confirmed and concluded during the week and a further 28 pending final specification agreement, application discussions or financial approval.

Managing Director Edward James says that this was an important endorsement to the activities of the new management team and especially rewarding to the effort put in by everyone in the company to achieve record exhibition sales at a UK event.”

He explains: “We achieved a record year in sales, the first quarter of 2018 set a further standard and the Japanese recognition of the business strategy has been rubber stamped with the setting up of our £2 million new CMUK facility with 600 m2 showroom in the West Midlands. This is in addition to our headquarters in Bushey, Watford.”

Important in the new order placements were totally new customers to the Citizen Cincom sliding head and Miyano fixed head technology.

Adds deputy MD Darren Wilkins: “Of orders placed so far from the show or are under final discussions, 14 involved totally new customers. I also want to endorse the reaction to our patented Low Frequency Vibration (LFV) technology demonstrated on Cincom L20 and L12 machines plus the first introduction to the Miyano range through the BNA-42GTYLFV. In total, 18 orders were taken at the show for LFV machines worth some £1.9 million.”