Customer Relationship Management (CRM) added to ProgressPlus

Comprehensive and integrated Customer Relationship Management (CRM) functionality has been added to ProgressPlus. The CRM functionality in ProgressPlus helps manufacturing companies dramatically improve the way they interact and communicate with their customers and suppliers, helping to increase customer satisfaction and improving operational efficiency. ProgressPlus facilitates easy and effective communication with individual customers and suppliers, as quotes and orders, invoices, emails, letters, faxes and notes from telephone conversations, are now stored in a single location. This ensures that everyone in the company has immediate and easy access to the most current information about each customer or supplier, complementing the detailed production information already available in the system. The CRM database has a comprehensive set of utilities to allow quick importing and exporting of customer information and activities. For example, with ProgressPlus, companies can create or import a list of new prospects and quickly create an email sales campaign. All of the subsequent customer interactions are tracked in ProgressPlus, allowing detailed analysis about the success of the campaign. ProgressPlus' powerful reporting capabilities in ProgressPlus can be used to create customer reports that help companies understand customer performance and behaviour over a period of time. Using this information companies can identify their most valuable and profitable customers and those that could be a drain on resources.