Cutwel marks its 25th anniversary with rebrand and charity pledge

1 min read

UK supplier of cutting tools to engineers throughout the UK and Ireland, Cutwel, is celebrating its 25th anniversary and marking it with a forward-looking rebrand to better reflect the business’ market position.

Established in 1996, Cutwel is one of the largest independent engineering tooling suppliers in the UK, with a turnover of £20m, supplying cutting tools and providing high-level technical support for more than 11,000 precision engineering companies nationwide.

The business employs over 80 staff at its headquarters in Cleckheaton and eight regionally based application engineers.

Adam Gillard, CEO, has worked at Cutwel for almost 20 years and led a management buyout in 2018, supported by private equity firm NorthEdge Capital.

He said: “The business has changed significantly during its 25 years, from a small family run firm to a multi-million-pound turnover leader in our field. The rebrand reflects who we are today, reinforcing that we go beyond being simply a tooling supplier, working in partnership with customers to deliver quality products, backed by technical expertise, to help them be as productive as possible.

"With 25 years’ experience of consistently delivering the best performing products at the best prices, we felt the business deserved a more modern aesthetic and messaging.”

“We’ve grown from a £12m turnover company in the last five years and we are on track to achieve £25m in the next financial year, with a continued focus on giving customers peace of mind that they will receive the right tool for the job.

"Our business model of having a short supply chain, quality products and highly experienced technical team has proven to be successful and allows us to sell products at more competitive prices, be agile and give better value to customers.”

The company has also initially pledged a £1,000 charity donation as part of its anniversary activities. The donation will be equally shared between four charities chosen by employees, including mental health group Andy’s Man Club, Kirkwood Hospice, Martin House Hospice and Yorkshire Dog Rescue.