Guhring to move to Birmingham's Advanced Manufacturing Hub on back of £12 million investment

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German cutting tool specialist Guhring will become the second foreign investor to locate to the Advanced Manufacturing Hub (AMH) in Aston, Birmingham, aiming to move in by early 2017.

In support of a £12 million investment, the company will be recruiting both skilled engineers and those who want to start a career in manufacturing. Some 50 new jobs will be created with 75 safeguarded.

Guhring supplies global brands that include BMW, Ford, JLR, Nissan, Airbus and BAE Systems. It is a family-owned company based in Albstadt, Southern Germany, and employs 6,500 people worldwide.

The AMH is one of six economic zones in Birmingham – sites that offer tailored space and services for companies in target sectors such as advanced manufacturing.

After 17 years at Abingdon in Oxfordshire, Guhring moved to a central warehouse facility in Castle Bromwich, Birmingham, in 1990. Its operations focused on sales, marketing and distribution – with the company employing 20 people. Since then, it has expanded significantly by offering tool servicing and refurbishment, and now has 75 staff. The firm's new facility will enable it to grow even further by accommodating R&D and a full manufacturing process.

Mike Dinsdale, managing director at Guhring, explains: "This move will be a huge step forward for our UK business, which initially focused on distributing standard products all made by our parent company in Germany.

"Now, we will be able to design, develop and manufacture cutting tools specific to our customers' needs in Britain for the first time. We have ambitious plans to realise Guhring's full potential – and are aiming to treble in size and double our workforce within five years of moving to the AMH.

"The tremendous support we have received from partners across the city has been instrumental in helping us to secure this deal, and demonstrates our commitment to the region's flourishing manufacturing sector."

Guhring follows HydraForce, a US hydraulics manufacturer, to the AMH. HydraForce is building a 120,000 sq ft facility at the AMH, which is expected to create more than 200 new jobs during the next five years.