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08 February 2013

Vero Software snaps another CADCAM specialist - US-based Surfcam

Vero Software Surfcam CADCAM TrueMill
Rapidly growing CADCAM specialist Vero Software has acquired the Surfcam assets from Surfware Inc, a US-based CADCAM software firm. (Corrected - 21/2/2013 - removed TrueMill inclusion as part of assets)

The move comes just a few weeks after Vero announced the acquisition of French CADCAM company Sescoi (see here)

Surfware's principal product, Surfcam, is designed for 2D and 3D modelling, and features easy-to-use CNC programming for 2-, 3-, 4-, and 5-axis machining. Surfcam products have been installed on more than 26,000 systems worldwide over the past 25 years.

Surfware Inc will be renamed to TRUEMill Inc and that company will continue developing and licensing TRUEMill Patented technology for the CADCAM industry.

Richard Smith, CEO of Vero Software commented: "Across the enlarged group, the complementary products address the worldwide need for efficient and innovative CAD/CAM/CAE technology. Surfcam is a robust and well respected CADCAM system, with a large number of loyal customers and knowledgeable resellers. With an emphasis on sharing already proven technologies, we will provide the development platform to reinvigorate the Surfcam product and continue to help its customers become more efficient, profitable and successful.

"Following our recent European acquisition of Sescoi (WorkNC), this US acquisition is further evidence of our growing influence on the global manufacturing market. We fully recognise the importance of product branding and it is important to emphasise that we will continue to invest in Surfcam through our new subsidiary Surfcam Inc, and welcome the existing US and overseas Surfware partners and resellers into the Vero network."

Alan Diehl, and his son Larry, originally founded Surfware in 1988, with Alan's other son, Bryan, joining the company in 1990. Regarding the change, Alan said: "We have dedicated our lives to developing innovative and productive machining technology. Just as importantly, we enjoy customer and reseller relationships that are the envy of our competitors. We know we are joining a group with a similar view. We are confident that Vero's additional resources and global distribution will take Surfcam to new levels of efficiency, and will continue to provide solutions that boost our customers' productivity, reduce costs and improve quality.

Since 2010, Vero Software has been owned by venture capitalist Battery Ventures (www.battery.com). Vero acquired the Planit group in 2011 (Alphacam, Cabinet Vision, Edgecam), roughly tripling the size of the business, with very little product overlap, creating the largest independent vendor in the market. Vero previously purchased Camtek (PEPS) in 2006, when it was still a PLC. It announced the acquisition of Sescoi in January 2013.

Vero's brands include Alphacam, Cabinet Vision, Edgecam, Machining Strategist, Javelin, PEPS, Radan, SMIRT, WorkNC and VISI.

The company sells and supports these products through its direct offices in the UK, Italy, France, Germany, Netherlands, USA, Brazil, India, Japan, Korea and China and through a comprehensive global reseller network.

Andrew Allcock

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