Gerry Cook (pictured) takes on the role having more than 25 years’ experience within the CAD/CAM industry, initially as an applications engineer involved with pre and post sales technical support activities.

He has previously worked in a direct sales role for the South of England, Europe and Asia Pacific, dealing both with end users and resellers in the respective countries.

He said: “It is an exciting opportunity to work with a premier CAD/CAM company as Tebis continues to deliver high quality CAD/CAM products to an ever-changing market.

“My aim is to continue to provide excellent service and maintain the high quality of implementation to our existing client base as well as also delivering our class leading CAD/CAM products to new customers and partners within the UK market to help ensure that UK manufacturing leads the world both in innovation and high quality products.”

Joe Zhou, managing director of Tebis UK, added: “We are extremely pleased to welcome Gerry to our Tebis UK team. Gerry is a great addition to our already successful team. With many years’ experience in the CAD/CAM industry we look forward to welcoming him on board and help us accelerate our customer base across the UK.”