Working from Ward CNC’s Midlands & South office in Redditch, he brings to the role a wealth of experience gained over the past 13 years, initially from a sales engineering background in workholding then sales and commercial management roles relating to CNC machine tools of various types.

Commenting on his appointment, Macdonald says: “My move to Ward CNC wasn’t a hard decision to make. The company has a great reputation built on a long history of providing cost-effective machines supported by excellent levels of customer support and service. Also, I’m very excited about the company’s plans for future growth.”

Adds Ward CNC’s executive director Stephen Bodsworth: “We are delighted to welcome Alistair to the business. His experience and proven track record of CNC machine tool sales will enhance our presence in the South East and build valuable customer relationships as part of our business growth strategy.

“Alistair’s appointment continues to extend our network of area business managers, and with vacancies in our North West and Midlands regions, there is a fantastic opportunity for determined, motivated and experienced machine tool salespeople to join us during this exciting transformational and growth period for the company.”