"This is a superb opportunity for me here at Matsuura, one of the premier league brands in the world of CNC machine tools,” says Higgs. “Matsuura has a great reputation in the industry and I’ll be focusing on the wide range of CNC solutions available, and demonstrating how Matsuura adds value and ultimately delivers a return on investment for customers.”

Reporting to Domenic Seminerio, national sales manager, Higgs will be responsible for accelerating the potential of Matsuura’s product offer and supporting both existing and new customers.