These key personnel bring extensive collaborative robotics experience in engineering, product development, and customer applications, which will combine well with UR’s expertise to continue to drive new and innovative collaborative robotics solutions, says the announcement.

“Our new colleagues from Rethink have extensive expertise, knowledge and know-how not only about the technology, but indeed also about the market conditions and what the customers’ pain-points are. All of this will benefit our customers and partners as we face an increase in competitors due to the huge market potential for collaborative robots,” says Universal Robots’ president Jürgen von Hollen. “Our ability to secure key members of the Rethink team will have a significant positive impact in meeting market needs and driving innovation.”

Collaborative robots, now the fastest-growing segment of industrial robotics, is forecasted to grow from $283 million last year to $3.26 billion in 2022, according to BIS Research.

Universal Robots cobots are offered in the UK through RARUK Automation.