Renishaw has long supported Gloucester Rugby’s initiatives as a community and has sponsored Gloucester men’s and England international rugby union player Ben Morgan since 2012.
The Gloucester-Hartpury women’s sponsorship deal means that Renishaw’s logo will be featured on the team’s kit. The company will also have signs at Kingsholm stadium and contribute to a new digital content project.
Renishaw’s extended support of Gloucester Rugby builds on previous joint community initiatives with the club, including a free rugby open day for girls aged 10 to 18, where attendees were introduced to opportunities in both rugby and engineering.
Women’s rugby is one of the fastest growing female sports, with 30,000 women now playing regularly at a club — twice as many as in 2014. After this rapid growth, women now make up a quarter of total players worldwide.
“Renishaw is committed to developing skills in the Gloucester region, both in rugby and in engineering,” explained Chris Pockett, head of communications at Renishaw. “We successfully recruit a large number of apprentices and graduates from the region and run an extensive education outreach programme to encourage young people, particularly girls, to consider engineering as a career.
“Engineering draws an interesting parallel to rugby, which is typically seen as a male sport. Renishaw wants to challenge social stereotypes and the perception that engineering and rugby are only for men.”