Master Fluid names director of sales for Europe

Master Fluid Solutions has appointed its technical sales manager Peter Blenkinsop to the newly created post of director of sales – Europe. Based at the Master Fluid Solutions headquarters in Needham Market, Blenkinsop is now responsible for the performance of the domestic sales team and the company’s distributor network throughout mainland Europe.

Blenkinsop joined Master Fluid Solutions – formerly Master Chemical Europe – in 1996 as a research chemist, and progressed through the company to become its technical sales manager. Since then, he and his team have developed numerous metalworking fluid products that address the specific performance and regulatory needs of European manufacturers.

On his promotion, Blenkinsop says: “I am delighted to spearhead the European sales effort which, under my stewardship, will continue to be technically led. Our European customer base has grown substantially in the past year and we remain committed to providing the best resources to ensure manufacturers have the best metalworking fluids for the job.”