LVD pushes Strippit brand for punch presses in global initiative

LVD Company n.v. is launching a new global branding initiative designed to unite all sales subsidiaries and products under the LVD brand name and tag line - Sheet Metalworking: Our Passion, Your Solution.

“The Strippit product brand will be strengthened within the international group as it will be applied globally to all punch press products,” said chairman, Jean-Pierre Lefebvre. Full implementation of the branding initiative will take place in phases over the course of 2007 – 2008, and will include a new website at www.lvdgroup.com, as well as a global marketing campaign.

Effective immediately, the LVD corporate brand for North America is now LVD Strippit.

LVD’s global branding initiative will implement a new product branding system to emphasise key product families such as LVD’s patented Easy-Form press brakes and Orion, Axel and Impuls laser cutting systems.

The new branding strategy is designed to achieve a consistent brand image of LVD as a sheet metalworking machinery manufacturer and to make it easier for customers to do business with LVD worldwide while providing international growth for the brand.

“By creating a strong brand focus, we will be better able to deliver our key values of a customer focused, solutions driven approach to every LVD customer worldwide,” said the chairman. “A stronger, more unified branding strategy reflects a stronger, more diversified LVD.”

Author
Andrew Allcock

This material is protected by Findlay Media copyright
See Terms and Conditions.
One-off usage is permitted but bulk copying is not.
For multiple copies contact the sales team.

Supporting Information

Related Companies
LVD Ltd

Do you have any comments about this article?

Name

Comments

Your comments/feedback may be edited prior to publishing. Not all entries will be published.
Please view our Terms and Conditions before leaving a comment.