Hardinge finishes well up the order at Autosport

Machine tool and workholding specialist Hardinge Machine Tools had an Autosport Show to remember, taking orders to the value of £350,000.

"We put a lot of effort into the Autosport Show and our objective was to make it relevant and worthwhile to the Industry," says David Andrew, sales and marketing director at Hardinge. "This investment in time and resources has paid dividends. Over the two days we took machine tool orders worth over £350,000 – and generated well over 50 serious sales enquiries that we’re actively following up. It’s confirmation that for manufacturers involved in motor sport – Hardinge technology is the preferred choice."

Hardinge is a keen supporter of the racing activity, too. "This year we are sponsoring both a Radical SR8 (2.6 litre V8 engine) racing car in the ‘Dunlop Radical Enduro Championship’ and a Honda Fireblade CBR1000RR Superbike which will be competing in the 2007 British Superbike (BSB) Championships," said Mr Andrew.

"We decided to launch the racing car and the bike at Autosport – and, this was made even more spectacular, because Radical Sportscars also used our car…on our Stand to launch the SR8 Championship itself."

Author
Andrew Alllcock

This material is protected by Findlay Media copyright
See Terms and Conditions.
One-off usage is permitted but bulk copying is not.
For multiple copies contact the sales team.

Supporting Information

Related Companies

Hardinge Machine Tools Ltd
Hardinge Machine Tools Ltd

Do you have any comments about this article?

Name

Comments

Your comments/feedback may be edited prior to publishing. Not all entries will be published.
Please view our Terms and Conditions before leaving a comment.