Billinge brings over 20 years of experience in leading global sales teams and has held a variety of senior sales management and leadership positions at different international manufacturing companies, selling into a broad range of industries.

With full responsibility for leading and developing direct and indirect sales, he will manage Elfab’s sales and customer service teams and a global network of distributors. He will also play a key role in building on Elfab’s strong presence in the pressure relief market to meet its growth targets.

Managing director Anika Ephraim said: “The experience and knowledge which Chris brings to our business will further strengthen our commercial capability and his expertise will be vital to the company as we continue our ambitious growth plans.”

Billinge added “Elfab leads the way in providing innovative pressure solutions to protect lives and assets in critical environments and I’m excited to be joining a team which has a clear vision to expand and develop what is already a very successful business. There are many opportunities ahead of us and I’m looking forward to leading the sales organisation through Elfab’s next phase of growth, delivering results for our company and our customers.”