Amari scores 94% rating with customers

General manager Dave Enright explains: "Amari Aerospace has been built on a strong customer service ethos, and as part of our foundation principles we conduct an annual customer satisfaction survey. The results and feedback from the survey provide us with a better understanding of what our customers want and expect. It also helps us align our investment and expansion plans for future growth." Covering all key areas of the business the survey included sections on service, delivery, product offer/availability, performance and quality. The survey incorporated an 'open' section which enabled customers to provide opinions on Amari Aerospace. The Company's entire customer database was invited to participate in the online survey (via a specialist independent market research provider). The results have been fully analysed and reveal that customers highly rate Amari Aerospace's knowledgeable staff, stock of specific materials, prompt delivery and personal attention. "Personal attention is one of the key points for us," says Mr Enright. "Customers tell us that they like to deal with our staff, face to face as well as on the telephone. This acknowledges the quality of our people who form strong relationships with customers, while sharing a common determination to make sure our metal ends up on their machines, right first time, on time, every time." One area customers did highlight for improvement was the depth of steels stocked. Mr Enright comments: "We have already addressed this issue by investing in over 200 tonnes of bar and sheet steel stock material, including 15-5 PH, 13-8 PH and 17-4 PH martensitic precipitation-hardening stainless steels, 301 austenitic grade stainless steel, and 4130 chrome moly alloy steel."