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25/06/2008
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Ahead of a full joint venture sales agreement announcement later this year, 600 Group and China's Dalian Machine Tool Group (DMTG) have signed a European sales, marketing and support agreement.
The two companies have jointly secured a building in the Stuttgart area where the new operation will stock machines and provide both pre- and after- sales support to customers and distributors in Europe. The new operation is being manned by both 600 Group and DMTG personnel as well as new employees already recruited, and more currently being sought.
Existing DMTG businesses, such as DMTG Europe in Italy and established relationships between DMTG and European customers, will continue unchanged as the new operation grows, although it is planned that these distribution channels will start to enjoy support from the Joint Venture in the future.
600 Group launched a range of Dalian-made machine tools at EMO, Hanover, Germany last year and then MACH 2008, Birmingham in April. The machines, sold under the Dalian brand, represent a ‘value’ range of machines and are part of the Group’s three-prong machine tool strategy which is also includes manufacturing Colchester-Harrison CNC lathes and selling engineered solutions based around factored products such as Mitsui Seiki machining centres, for example.
Initially Dalian brand products will include conventional, teach and full CNC lathes, as well as horizontal and vertical machining centres, with more products being added over time.
The range launched by 600 Group at EMO and MACH 2008 was developed with technical input and assistance from 600 Group specifically to meet Europe’s high quality and aftercare demands as well as the region’s CE health and safety requirements.
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Author
Andrew Allcock
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