LVD Company n.v. is launching a new global branding initiative designed to unite all sales subsidiaries and products under the LVD brand name and tag line - Sheet Metalworking: Our Passion, Your Solution.
“The Strippit product brand will be strengthened within the international group as it will be applied globally to all punch press products,” said chairman, Jean-Pierre Lefebvre. Full implementation of the branding initiative will take place in phases over the course of 2007 – 2008, and will include a new website at www.lvdgroup.com, as well as a global marketing campaign.
Effective immediately, the LVD corporate brand for North America is now LVD Strippit.
LVD’s global branding initiative will implement a new product branding system to emphasise key product families such as LVD’s patented Easy-Form press brakes and Orion, Axel and Impuls laser cutting systems.
The new branding strategy is designed to achieve a consistent brand image of LVD as a sheet metalworking machinery manufacturer and to make it easier for customers to do business with LVD worldwide while providing international growth for the brand.
“By creating a strong brand focus, we will be better able to deliver our key values of a customer focused, solutions driven approach to every LVD customer worldwide,” said the chairman. “A stronger, more unified branding strategy reflects a stronger, more diversified LVD.”
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